October 17, 2016

Last fall, the Division of Student Affairs launched Phase I of a large-scale sexual violence awareness campaign entitled: “The Revolution Starts Here: End Sexual Violence Now”. This campaign was a response to the findings of the #iSpeak Survey. A key finding of the report showed there was room for improvement in building awareness about the options and resources available at Rutgers University–New Brunswick for victims/survivors of sexual violence. To read more about the report and launch of this campaign, you can find my press briefing from 8/31/2015 here.

We are now in Phase II of this campaign, and Turning the Campus Purple this week is one of our signature events to focus on raising awareness and supporting survivors of dating violence and relationship abuse. In support of this program and victims/survivors of sexual violence, we have made all Division of Student Affairs’ websites purple through October 21, 2016.

Sexual violence is a global issue that profoundly impacts higher education, and I am fully committed to this work. I am confident that Rutgers University­–New Brunswick can play a vital role in this conversation, and model what it means to be a welcoming, safe, and informed community.

If you’d like to be part of the revolution to end sexual violence on campus, visit endsexualviolence.rutgers.edu.


Dr. Felicia E. McGinty
Vice Chancellor for Student Affairs, Rutgers University–New Brunswick